VICE PRESIDENT NATIONAL VIDEO INVESTMENT
Company: Zenith
Location: Birmingham
Posted on: October 19, 2024
Job Description:
Job Description
Read on to fully understand what this job requires in terms of
skills and experience If you are a good match, make an
application.
Overview:
Negotiate, purchase, maintain, and steward National Video media
buys.
Role Objectives:
- Oversee, train and mentor a team.
- Negotiate and purchase National Video scatter/upfront
activity.
- Maintain current knowledge of marketplace conditions through
network meetings and trade publications.
- Project delivery for inventory against relevant target
demographics.
- Steward media schedules adhering to each client's buying
guidelines.
- Help oversee timeline and execution of added value
opportunities.
- Maintain confirmation of purchase, schedules, budgets, and
reconciliation of network billing.
- Monitor performance of buys using current rating information.
Secure makegoods and/or audience deficiency units for under
delivery.
- Contribute to post-analysis reports.
- Meet all due dates for buys, post analyses, and assigned
projects; help team set up project deadlines to achieve all
timelines.
- Communicate regularly with salespeople and negotiate to
maintain or improve the integrity of the buys as they are
stewarded.
- Advise supervisors of marketplace conditions, special
opportunities, and potential schedule interruptions.
- Assist in development of cost per points, competitive checks
and group projects.
Qualifications:
- B.A. or B.S. in Marketing, Advertising or related
field.
- Agency experience highly preferred.
- 10+ years of experience working in a national media investment
buying environment with a concentration in sports media management
required.
- Experience negotiating TV dayparts and online video.
- Strong negotiating and presenting skills.
- Excellent communication, organizational and analytical
skills.
- Detail-oriented, able to multi-task and work well under tight
deadlines in a fast-paced environment.
- Proficiency in MS Word, Excel and PowerPoint. Experience with
MBOX and Prisma.
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Keywords: Zenith, East Lansing , VICE PRESIDENT NATIONAL VIDEO INVESTMENT, Executive , Birmingham, Michigan
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